Brands provide orientation. Strong brands stand for trust. KÖMMERLING has launched a campaign that sympathetically addresses two major topics of our time, namely sustainability and corporate social responsibility (CSR).
Everyone talks about sustainability, but what does that actually mean? The term covers three areas: environmental protection, economic activity and social commitment. KÖMMERLING is already well-positioned with its products in relation to the first two topics. So we now want to emphasize our corporate social responsibility in a next step of our communication. KÖMMERLING stands for premium windows of the highest quality, safety and innovation. To these aspects the issue of sustainability is now added in a new marketing campaign.